It’s Pujo time! Cake and Wine!…. Um … sorry. Bad attempt at being hilarious and poetic at the same time. Lol.
But But But …. guess what ! It’s Autumn and something crazy is coming up in my city of love.
Do you remember yourself from back in those school days? I am sure all of us do. With all those bag haggling, field rummaging, mind startling activities, we never knew that something called a ‘fashion sense’ exists. Back in time, had you given me beyblades, I would have taken you as my ultimate hero.
But today, in the world of Instagrams and Snapchats, … we are becoming dumb, our phones are becoming  smarter while the kids are becoming smartest. They are more aware of style trends and global fashion than we are.
So, the advancement of the world has led us to believe that kids are no less than adults but in some cases even better.
Nobody is ugly, nobody is perfect. However, it is very important to inculcate and nurture self confidence, self belief and proper presentation of oneself. The earlier we start, the better.  Fashion, as I have always said is not luxury for me. It’s a way of presenting oneself….it’s about feeling good about yourself. Clothes can do such wonders when it comes to boosting your confidence level! Dress well and see the difference in the attitude of the people all around you. You will thank me later.
So, keeping in mind all the above, kolkata is about to witness a one of a kind fashion week – dedicated to the next generation ! Yes! You have seen and admired the drop dead gorgeous models on sleek ramps, tossing and turning our ‘goals’ and ‘inspirations’ since forever! Now it’s time for the kids to slay the stage….
Just see me when I was a kid :
 And now look at the kids today…. They are walking the ramp and setting the stage on fire… (By the way, please don’t laugh at the embarrassing pictures that I have put above) :
  There you go….
However, My personal association with this event is because I had always dreamed of getting up on the ramp…even when I knew I was a kid…and right now, I can see that dream coming true for the kids today… they will live their moment… I will cherish mine through them….
Here’s a complete brief of the whole event:
EXPECT A SPECTACULAR, TRENDY AND A ‘ONE OF ITS KIND’ FASHION EDUTAINMENT PLATFORM AT KOLKATA
 Junior’s Fashion Week created magic in all its cheerfulness during the preceding Spring Summer ‘17 across four cities in the country. The event witnessed creativity of the national and international brands associated with JFW. 500 + kids hit the runway of JFW donning the trendy and impressive collections of the associated brands.
1. AW 2017 JUNIOR’S FASHION INSPIRATION
Having several scenarios with antique compositions as backdrop and lots of candy colours, the AW 2017 collection is expected to bring this season many colourful outfits with rich prints. Layered and well-structured pieces are also trending in the collections, that will be presented by different associated brands, which, in addition to clothing, brings many accessories that has everything to turn into a ‘must have’ in the little one’s wardrobe. The highlight of this season is the trendy fashion applications and innovative prints with impeccable finish and the combination of improbable colors and hues.
2. JUNIOR’S FASHION WEEK’S IMPACT ON GLOBAL CHILDREN’S FASHION
Children’s fashion is playful, fun and innovative. Through Junior’s Fashion Week, the brands not only get a platform to showcase their fresh collection to the target audience and potential customers, but at the same time also get an opportunity to make their contribution in children’s fashion and up the fashion game for juniors in the country and around the globe.
3. JUNIOR’S FASHION WEEK WITH A NEW APPROACH
Unlike preceding year, Junior’s Fashion Week has come up with an exciting new concept for the fashion weeks in the country. Instead of hosting fashion weeks in random cities, this season JFW comes with a new approach of East, West, North and South. Starting with Kolkata in the east, JFW moves on the Mumbai in the west, followed by Gurugram in the north and Bengaluru in the south. In the previous year, JFW hosted Spring Summer ’17 in Mumbai, Bengaluru, Kolkata and Chennai with brands like AIRTEL, USPA, SCULLERS, MAX FASHIONS, BIBA, LAALI, MANYAVAR, FUTURE LIFESTYLE BRANDS, and many others.
4. AW 2017- KOLKATA EDITION
After an extravagant Spring Summer 2017 fashion week showcase. Junior’s Fashion Week is back with yet another exciting fashion week edition in the city of Joy. Scheduled on September 02-03, 2017, at JW Marriott, Kolkata, the event will be witnessed by Buyers, Media, Fashion Bloggers and Photographers, B2B Trade Visitors, Franchisers, Licensors, Trend Setters, High profile Consumers, Designers, Boutique Owners and Online Retailers.
5. JUNIOR’S FASHION WEEK PRE-EVENT WORKSHOPS
The pre-event workshop is moderated by experts and is a preamble to the grand showcase that proceeds. It is especially designed to groom the junior models to make them runway ready and instil in the confidence and aptitude to be a junior model. The pre-event workshops, grooming and styling of the kids, is taken care by the Jessica Gomes Surana, the model, educationalist, choreographer and styling expert.
JFW stands to be an edutainment platform for the young boys and girls who look forward to a fashion adept environment and experience the exhilaration of walking on the runway as a junior model. JFW is an omnibus to the future of fashion world for the young beautiful people of the world.
6. THE JFW WAY OF PROMOTION
The alliance with Junior’s Fashion Week and associated brands is aimed to give strategic benefits of brand positioning, brand awareness and creation of brand loyalty. The brands get a 360° attention and every aspect of highlighting the brands is personally supervised and executed by the team of JFW. The association contemplates the brand vision to the right target audience and touches base with the core consumers.
 7. RETURN ON INVESTMENTS WITH JFW
Junior’s Fashion Week works on the principle of delivering the ROI to every brand associated with it. Our comprehensive bespoke services are meant to generate the required branding, marketing and business generation a brand seeks to achieve. Right placement at the right time to the right audience is what we attempt at JFW. Multifarious windows and opportunities are provided to the brands aiming for B2B and B2C trade.
Alongside, right press placement of associated brands is done through ace brand pitching techniques as with right press placement, comes brand loyalty and goodwill. The best features of associated brands get accentuated and highlighted through various kinds of showcases and brand windows by JFW.JFW builds the ad hoc to launch and exhibit your brand to the right consumer group at the most opportune times and places.
The ideology of JFW is to be an ideal platform where young talent is celebrated, the brand value is accentuated and a heritage of fashion is cultivated!
Come, together let’s make fashion happen!
Here’s some bonus cuteness for all of you :
And…. some more …..